Original IP - Koki Bears
Designing Emotional Expression for Digital Workers
Original IP - Koki Bears
Designing Emotional Expression
for Digital Workers
Project Overview
Project Overview
Role: Illustrator
Timeline: May 2023-Jun. 2023
Tools: Procreate, Adobe Photoshop, Canva
Deliverables: 2 WeChat Sticker Sets (32 stickers total)
Impact: 8,400+ downloads, 100,000+ uses, 25 monetary appreciations
Role: Illustrator
Timeline: May 2023-Jun. 2023
Tools: Procreate, Adobe Photoshop, Canva
Deliverables: 2 WeChat Sticker Sets (32 stickers total)
Impact: 8,400+ downloads, 100,000+ uses, 25 monetary appreciations
The Story Behind
During my internship as a Digital Marketing Coordinator, I noticed a gap in workplace communication tools. While professional messaging apps like WeChat are filled with stickers, none specifically addressed the unique language of design professionals. Common phrases like "Roger that""Revisions done!" and "Please review" are essential to our daily workflow, yet designers had to type these messages repeatedly without suitable sticker options.
The Story Behind
During my internship as a Digital Marketing Coordinator, I noticed a gap in workplace communication tools. While professional messaging apps like WeChat are filled with stickers, none specifically addressed the unique language of design professionals. Common phrases like "Roger that""Revisions done!" and "Please review" are essential to our daily workflow, yet designers had to type these messages repeatedly without suitable sticker options.
Research & Discovery
Key Pain Points:
· Existing stickers don't reflect designer-client interactions
· No stickers for common design workflow phrases (Please review/Revisions done)
· Need for more professional yet emotionally resonant options
Problem Statement:
While general workplace stickers exist, there was a clear absence of stickers that speak the "designer language" - the specific phrases and scenarios that creative professionals use dozens of times daily.
Reflection
· Understanding user context is crucial for emotional design
· Simplicity and relatability drive adoption
· Digital workers seek balance between professionalism and authenticity
· Small design solutions can significantly impact daily work experience
Impact & User Behavior Insights
Usage Statistics
Performance Analysis
8,400+ unique downloads
100,000+ uses in conversations
25 voluntary monetary appreciations
Top Performing Stickers (Single Day Analysis)
-Based on WeChat Sticker Platform Analytics:
1."改好了" (Revisions Done)
99 uses in a single day; Most popular across all scenarios
2."麻烦啦" (Thanks a lot for your help!)
Second most used; Popular in cross-team collaboration
3."收到" (Roger that)
High daily usage; Essential for quick acknowledgments
Design Process
Character Development
a brown cartoon bear with blush cheeks and a red scarf, giving it a warm and approachable personality.
Expression Categories
Iteration & Feedback
Final Product Launch
• Organized sticker expressions into 2 main categories to address user needs:
• Work Essentials:
Stickers for daily professional communication, including “在吗” (Are you there?), “收到” (Roger that), “辛苦啦” (Thanks for your hard work), and “改好啦” (Revisions Done).
My design process was deeply influenced by real feedback from design professionals. Users actively suggested scenarios and phrases they encountered daily:
Iteration Examples:
"不辛苦，命苦" (Not tired, just destined)
User Insight: "We need something humorous yet relatable for overtime"
Design Solution: Koki Bear with bitter gourd background, combining Chinese wordplay with visual metaphor
User Response: "This perfectly captures our late-night work mood!"
"来了来了" (On my way!)
User Insight:"When my boss needs urgent revisions"
Design Solution: Koki Bear riding a mini car, rushing with determination
User Response: "This is exactly how I feel during urgent client requests!"
• 2 sets of Koki Bear stickers (16 stickers per set) were launched, tailored to the needs of designers.
• Marketing & Launch:
Created engaging posts on RED to announce the release of the stickers, leveraging designer communities and social media.
• Casual Expressions:
Lighthearted stickers for personal use, such as “晚安” (Good night), “亲亲” (Kisses), "哭哭"(Cry a river) and “喝奶茶吗” (Want bubble tea?).
Research & Discovery
Design Process
Character Development
a brown cartoon bear with blush cheeks and a red scarf, giving it a warm and approachable personality.
Expression Categories
• Organized sticker expressions into 2 main categories to address user needs:
• Work Essentials: Stickers for daily professional communication, including “在吗” (Are you there?), “收到” (Roger that), “辛苦啦” (Thanks for your hard work), “改好啦” (Revisions Done), and “握手” (Handshake).
• Casual Expressions: Lighthearted stickers for personal use, such as “晚安” (Good night), “亲亲” (Kisses), “抱抱” (Hugs), "哭哭"(Cry a river) and “喝奶茶吗” (Want bubble tea?).
Iteration
&
Feedback
My design process was deeply influenced by real feedback from design professionals. Users actively suggested scenarios and phrases they encountered daily:
Iteration Examples:
"不辛苦，命苦" (Not tired, just destined)
User Insight: "We need something humorous yet relatable for overtime"
Design Solution: Koki Bear with bitter gourd background, combining Chinese wordplay with visual metaphor
User Response: "This perfectly captures our late-night work mood!"
"来了来了" (On my way!)
User Insight:"When my boss needs urgent revisions"
Design Solution: Koki Bear riding a mini car, rushing with determination
User Response: "This is exactly how I feel during urgent client requests!"
Final Product
Launch
• 2 sets of Koki Bear stickers (16 stickers per set) were launched, tailored to the needs of designers.
• Marketing & Launch: Created engaging posts on RED to announce the release of the stickers, leveraging designer communities and social media.
Impact & User Behavior Insights
Usage Statistics
8,400+ unique downloads
100,000+ uses in conversations
25 voluntary monetary appreciations
Performance Analysis
Top Performing Stickers (Single Day Analysis)-Based on WeChat Sticker Platform Analytics:
"改好了" (Revisions Done)
99 uses in a single day; Most popular across all scenarios
"麻烦啦" (Thanks a lot for your help!)
Second most used; Popular in cross-team collaboration
"收到" (Roger that)
High daily usage; Essential for quick acknowledgments
Reflection
Understanding user context is crucial for emotional design
Simplicity and relatability drive adoption
Digital workers seek balance between professionalism and authenticity
Small design solutions can significantly impact daily work experience
