Hi there. This is Xinyi Ding.


Hi there. This is

Xinyi Ding.


Hi there. This is Xinyi Ding.

I'm a storyteller at heart who's found my calling at the intersection of UX design, research, and strategic communication. Currently based in Seattle and studying at the University of Washington, I craft meaningful digital experiences and compelling narratives that connect with people on a human level.


My journey began with English literature at Nanjing University, where I discovered how the right words can move hearts and spark change. After teaching high school students in rural China and building a scholarship program from scratch, I realized that thoughtful design and strategic communication could amplify impact in ways I never imagined possible.


Today, I blend storytelling with human-centered design thinking — whether I'm crafting user experiences, developing content strategies, or conducting research that uncovers the stories behind user behaviors. Currently, I serve as a content writer for my graduate program and work with the City of Seattle, writing newsletters and testing web content using design principles that keep real people at the center of every decision.


When I'm not designing or writing, you'll find me exploring Seattle's neighborhoods, discovering hidden gem cafes (always hunting for the perfect latte ☕), or sharing stories with friends from around the world.


I believe great design and powerful storytelling both start with the same foundation: genuine empathy and curiosity about the human experience. Let's connect — I'd love to chat about design, content strategy, research, or just life! ✨

I'm a storyteller at heart who's found my calling at the intersection of UX design, research, and strategic communication. Currently based in Seattle and studying at the University of Washington, I craft meaningful digital experiences and compelling narratives that connect with people on a human level.


My journey began with English literature at Nanjing University, where I discovered how the right words can move hearts and spark change. After teaching high school students in rural China and building a scholarship program from scratch, I realized that thoughtful design and strategic communication could amplify impact in ways I never imagined possible.


Today, I blend storytelling with human-centered design thinking — whether I'm crafting user experiences, developing content strategies, or conducting research that uncovers the stories behind user behaviors. Currently, I serve as a content writer for my graduate program and work with the City of Seattle, writing newsletters and testing web content using design principles that keep real people at the center of every decision.


When I'm not designing or writing, you'll find me exploring Seattle's neighborhoods, discovering hidden gem cafes (always hunting for the perfect latte ☕), or sharing stories with friends from around the world.


I believe great design and powerful storytelling both start with the same foundation: genuine empathy and curiosity about the human experience. Let's connect — I'd love to chat about design, content strategy, research, or just life! ✨

What I do:
Visual Design
Design System
Equitable Design
Low/High-Fi Prototype
Wireframe
Qual/Quant UX Research
User Interviews
Competitive Audit
User Journey Mapping
Usability Testing
Data visualization
Content Strategy
Social Media Strategy
SEO & Performance Optimization
CRM & Email Marketing Strategy
Paid Ads Strategy

What I use:
Figma/Sketch
Adobe Creative Suite
(Photoshop/Illustrator
InDesign/Premiere Pro/
After Effects/Lightroom)
Framer/WIX/SquareSpace
Wordpress/Tumblr/Drupal
Mailchimp/Smore/Klaviyo
R
HTML/CSS/JavaScript
Tableau/Google Analytics
Google Ads
Optimizely/Hotjar
Canva
Sprout Social/Buffer
Asana/Monday.com/Jira/planner


What I do:
Visual Design
Design System
Equitable Design
Low/High-Fi Prototype
Wireframe
Qual/Quant UX Research
User Interviews
Competitive Audit
User Journey Mapping
Usability Testing
Data visualization
Content Strategy
Social Media Strategy
SEO & Performance Optimization
CRM & Email Marketing Strategy
Paid Ads Strategy
What I use:
Figma/Sketch
Adobe Creative Suite
(Photoshop/Illustrator/InDesign/Premiere Pro/After Effects/Lightroom)
Framer/WIX/SquareSpace
Wordpress/Tumblr/Drupal
Mailchimp/Smore/Klaviyo
R
HTML/CSS/JavaScript
Tableau/Google Analytics
Google Ads
Optimizely/Hotjar
Canva
Sprout Social/Buffer
Asana/Monday.com/Jira/planner

My Learning Journey 🎓

My Learning Journey 🎓

Master's in Digital Media
Master's in Digital Media
Master's in Digital Media
Bachelor's in English
Minor in Japanese
Bachelor's in English
Minor in Japanese
Bachelor's in English
Minor in Japanese

University of Washington

2024-2026

University of Washington

2024-2026

University of Washington

2024-2026

Nanjing University

2019-2023

Nanjing University

2019-2023

Nanjing University

2019-2023

My Work Experience 💼

My Work Experience 💼

Marketing & E-commerce Associate

Cucina Fresca

Cucina Fresca
Communications Intern

City of Seattle

City of Seattle
Content Writer and Strategist
Content Writer and Strategist

Communication Leadership @ UW

Communication Leadership @ UW
Web Management & Accessibility Assistant
Web Management &
Accessibility Assistant
Web Management & Accessibility Assistant

UW Medicine

UW Medicine
UX Designer
UX Designer

RISE2GETHER

RISE2GETHER
UX Designer
UX Designer

Shared Action Africa

Shared Action Africa
UX Researcher

English Partner - Tongzhuo

English Partner - Tongzhuo
Digital Marketing Coordinator
Digital Marketing Coordinator

Grouphorse Group Co., Ltd.

Grouphorse Group Co., Ltd.

Senior High School English Teacher
Senior High School English Teacher

No.1 Senior High School of Pingba

No.1 Senior High School of Pingba

Product Marketing Intern
Product Marketing Intern

BSH Home Appliances Group

BSH Home Appliances Group

Scroll down to see more of me in my element :)

Linkedin Instagram Email

Thanks for visiting and
let's connect :)

Linkedin

Instagram

Email

Thanks for visiting and
let's connect :)

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